Brand | Media Kit
At AFK, we embrace a playful and lighthearted brand ethos, and while we love to keep things fun, quality remains a top priority. If you're looking to use our art, we ask that you maintain its integrity and style. Please ensure it's used tastefully and submit it for our approval—we can't wait to see what you create!
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Download Branding Guidelines here
Brand Guidelines.pdf
Main Logo
It is very important that the logo is always easy to see and read in all usage situations. According to needs and print method, the logo can be displayed in different color variations.
Exclusive Zone
Give the exclusive zone. To preserve the integrity and visual impact of the logo, always maintain adequate clear space around it. It’s an integral part of the design, and ensure the logo can be seen quickly, uncluttered by other logos, symbols, artwork or text.
Logo On Background
The Away From Keyboard logo is shown using a brand color combination on a different color background. this will give you an idea the The Away From Keyboard logo on different color background.
Logo Sizes
The logo should not be used anywhere (print or web) below 25 pixels for legibility. if the logo is used below 25 pixels, the logo will lose its clarity and beauty. The warrenty logo can be used up to 25 pixels which will keep its legibility intact.
Color Palette
Primary colours help consumers to quickly identify a brand. These are the core colours of the brand, commonly primary colours are incorporated into a company’s logo.
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Secondary colors are used for strategically to complement our primary brand color. Yellow and gray are secondary colors should be used for accents, highlights, or backgrounds to enrich our brand identity without overwhelming the primary color.
#000000
RGB: 0, 0, 0
CMYK: 00%, 00%, 00%, 100%
#FFFFFF
RGB: 255, 255, 255
CMYK: 00%, 00%, 00%, 00%
#FFBF23
RGB: 255, 191, 35
CMYK: 0%, 27%, 95%, 0%
#6D6E71
RGB: 109, 110, 113
CMYK: 58%, 49%, 46%, 15%
Primary Typography
Our main font is Posterama 2001 W01 Bold - Regular this strong and versatile font perfectly reflects the style of our brand.
Second Typography
Secondary font is Poppins - Medium is a typeface that is used for body text.
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 */!@#$%^&*()_+}{|”: